About Jawla

Playing should be easy. Booking shouldn't be the hard part.

Built in Riyadh by people who kept losing the 9pm slot to a WhatsApp message. One place where players find a game and venues fill their hours.

The problem

Every game starts in a group chat.

Booking a court means a WhatsApp message or a phone call. Finding three players at your level means a group chat. Knowing your real level means guessing. And while 9pm turns people away, 2pm sits empty.

We fight for the hours nobody fills, the matches nobody organises, and the level nobody can prove.

anyone free 9pm?
yes. court?
called them, taken. 10pm?
10 works. who's 4th
ask Faisal
what level is he
who's paying
i'll collect cash
actually can't make 10
BookedThu · 9:00 pm
Padel · Court 3
Gold to Platinum · 4 of 4 · paid your share
The name and the mark

A round to play, and a ball in flight.

جولةjaw·la

جولة, a round

A round in a match, a lap, a turn to play. It's what you say when you want one more game, and it needs no translation.

The Comet, a ball in flight

Every game starts the same way: a ball struck clean, streaking across the court like a comet across the Riyadh sky at dusk. That's the mark. Not a logo of a sport, a picture of the moment it begins.

The strikeThe second the game starts. Everything before it disappears.
The streakEvery round you've played, still lighting the way behind you.
The skyRiyadh at dusk, the hour the courts come alive.
A note from the team

We built the first version to fix booking. We kept going because booking was the easy part.

We started with a booking app, in Arabic and English, no WhatsApp. Then we sat with venue owners watching 2pm courts sit empty, and academies running enrollment on spreadsheets. Booking was the smallest problem on the list.

So Jawla became both sides at once: an app where players find courts and matches, a platform where venues fill their hours and get paid, and underneath both, a rating honest enough to trust.

Team Jawla, Riyadh

1,080
Our promise

A rating you can trust.

Players told us their rating didn't reflect their game. So we made the Jawla Score the thing we do best.

  • Seeded from the level chart players already use
  • Moved only by confirmed results
  • One ladder across sports, a score per sport
  • An Elite tier nobody can buy

How the score works

How we build

Built here, by people who play here.

Jawla is built by a small Saudi team in Riyadh, people who book the same courts and chase the same 9pm slots you do. We build what we've felt ourselves, and we listen for the rest.

Every player and every partner has a direct line to us. Tell us what's missing, what's wrong, what would make you play more. That's how Jawla gets better.

Oil painting of four padel players seen from behind, rackets on their shoulders, looking out over Riyadh under a swirling violet sky with a comet
Where we play

Every city, from day one.

Jawla launches across the Kingdom, not one city at a time. Any venue in any city can join; any player can book, match and climb wherever they are.

Riyadh Jeddah Dammam Madinah Abha Tabuk Buraidah
RiyadhHomeWhere Jawla is built
JeddahLaunchWestern Region
Dammam & KhobarLaunchEastern Province
Every cityLaunchMadinah, Abha, Tabuk, Qassim and beyond
2030
Vision 2030

Sport as a way of life, not an occasion.

The Quality of Life Program set out to make Saudi Arabia a place where people play more, and play more often. Jawla is built for exactly that: every barrier between a person and a court is a barrier we want gone.

Play more oftenA court at 2pm on a Tuesday, booked in seconds, with players to fill it.
Everyone playsWomen's and juniors' lanes of their own, so the game is open to the whole family.
Every cityNot one showcase city. The same app, the same courts, the same ladder, across the Kingdom.
The journey

From a booking problem to a rating system.

  1. The idea

    Fix booking in Riyadh

    A simple court booking app, in Arabic and English.

  2. The realisation

    Booking is the easy part

    Matches, empty hours, tournaments and academies were the real problems. The app became a platform.

  3. The decision

    A rating you can trust

    The Jawla Score becomes the thing we do best.

  4. The partners

    Founding 25

    The first 25 partners get Enterprise free for a year and build Jawla with us.

  5. Now

    Launch across the Kingdom

    Player app on iOS and Android, partner portal on the web, every city.

  6. Next

    Pickleball, then more sports

    More sports on the same ladder, and a score recognised across the Gulf.

What we believe

Six things we won't compromise on.

  1. 01

    Local, in both languages

    Made in Saudi, in Arabic and English from the first screen.

  2. 02

    A game for everyone

    Open, women's and juniors' lanes, each with its own matches, tournaments and privacy.

  3. 03

    A rating you can trust

    Earned on court, seeded fairly, impossible to buy.

  4. 04

    Kids, safely

    Parent-managed accounts, no public tiers.

  5. 05

    Venues are partners

    If Jawla doesn't fill a venue's hours, Jawla isn't working.

  6. 06

    Sport every day

    More people playing, more often. That is the whole point.

Work with us

Join the team, or bring your courts.

We're a small team in Riyadh and we hire slowly: people who play, who ship, and who care about the details nobody sees. If that's you, write to us. If you run courts, an academy or coach, come in as a partner.

Building courts, an academy or a coaching business in the Kingdom?

Join the Founding 25